About

Turning insight into meaningful service change

Service designer & researcher focused on real-world outcomes

Check out my CV
Portrait at university courtyard

My Story

My work is driven by a fundamental commitment: bridging the gap between complex institutions and the people they are built to serve.

Grounding Research in Reality: While my methodology was built on rigorous research at Loughborough University London, my practice was forged in the field. Collaborating with families navigating Special Educational Needs and Disabilities (SEND) systems taught me that the most significant barriers are often invisible and that expertise is most powerful when it is surfaced from the margins.

Streamlining the Organisational Matrix: I move beyond the interface to solve the "mess" at its source. By untangling complex organisational matrices and breaking down institutional silos, I align internal capabilities with external human needs. I don't just design for the user; I design the internal systems that make seamless delivery possible.

Delivering Just and Resilient Systems: Today, I tackle high-stakes challenges in healthcare and public policy by integrating participatory research with systems thinking. My goal is to move organisations from surface-level fixes to root-cause solutions—designing service ecosystems that are operationally efficient, evidence-led, and inherently just.

Background

My academic and professional journey, grounded in design research, systems thinking, and a commitment to equitable service design.

B.Des — Communication Design

Unitedworld Institute of Design

Foundational training in communication design, visual thinking, and interdisciplinary problem-solving.

Visual ThinkingDesign

MSc Service Design

Loughborough University London

Research-intensive programme focusing on participatory methods and systems thinking.

ResearchSystemsParticipatory

Service Strategy & Operations

ITIL-4 (in progress)

Building operational fluency to bridge design vision with implementation reality.

OperationsStrategy

Interdisciplinary Foundation

Training across sociology, public health, and disability studies.

SociologyPublic HealthDisability Studies
Core Principles

Personal Manifesto

Shaped by working alongside communities and believing design redistributes agency rather than concentrates it.

I believe in my practice that design is always political—there is no neutral ground. Every choice reflects whose interests we serve.

Power & Responsibility

I always believe in my practice that expertise lives in communities, not just in credentials. Lived experience is valid knowledge.

Epistemic Justice

I always believe in my practice that systems thinking reveals root causes. Surface solutions perpetuate inequity.

Systems Thinking

I always believe in my practice that equity and ethics are non-negotiable. They're not add-ons; they're foundational.

Design Justice

CV

Learning, Practice, and Community

Beyond individual projects, I'm actively engaged across design conferences, academic spaces, workshops, and community-led initiatives. These moments reflect my commitment to continuous learning and contributing to the broader design conversation.

Co-design workshop facilitation

Co-design workshop facilitation

Life Outside Work

Design doesn't stop at work—it's shaped by how I move through the world. Theatre, running, and community engagement fuel curiosity and ground practice in lived experience.

Race day joy
Race day joy
Gallery moments
Gallery moments
Discovering art
Discovering art
Community engagement
Community engagement
Theatre & performance
Theatre & performance
Open to Opportunities

Let's create meaningful change together

I'm open to opportunities in Service Design, Strategy & Innovation, particularly within healthcare, education, and public sector organisations.

HealthcareEducationPublic Sector

Available for full-time roles, consultancy, and collaborative projects